About
With over 30 years of extensive experience across various domains, Dr Anand James has carved a career at the intersection of design, academia, and industry. Holding a PhD in Design Management and a Master’s degree in Design from IIT Bombay, James brings a blend of deep academic knowledge and practical industry expertise.
For the past 30 years, James has held key academic and administrative positions at renowned institutions both in India and abroad. These roles have been central to shaping future design professionals, guiding research, and establishing curricula in the fields of design, media and business management.
In addition to academic accomplishments, James have a rich industry experience spanning television, feature films, sound design, music, animation, interaction design, and fine arts. This professional journey has included consulting roles and collaborations with global brands, where James contributed to the creation of innovative products and services that bridge the gap between creativity and technology.
Key areas of expertise include creativity, entrepreneurship, graphic design, media and entertainment, storytelling, moving imagery, design management, business model innovation, and new product development. James has a keen interest in fostering the professional ecosystem for design, focusing on the role of design in driving business strategy and transformation.
Journal publications
Dev, A.J.(2024). A Design and Innovation-driven growth model for Micro, Small, and
Medium enterprises. DMI Review, Vol.35,Issue 1.
Dev, A.J., Singh, P, & Kulkarni A(2022). A Study on the Impact of discount and odd-even pricing strategy on the purchase intentions of OTT media users in India. IITM Journal of Business Studies, ISSN 2393-9451. Doi link: https://journals.acspublisher.com/index.php/jbs/article/view/16887 peer-reviewed Journal
Dev, A. J. (2022). Design thinking, Entrepreneurial thinking and Strategic thinking as a model for economic success in Design management. The International journal of analytical and experimental modal analysis ISSN NO:0886-9367 peer-reviewed Journal
Dev, A. J. (2022). Possibilities of combining entrepreneurial thinking, design thinking and strategic thinking frameworks as a model for growth engine among creative industries, The International journal of analytical and experimental modal analysis ISSN NO:0886- 9367 peer-reviewed Journal
Dev, A. J. (2022). Practice based user research approach in Design Management, The International journal of analytical and experimental modal analysis ISSN NO:0886-9367 peer-reviewed Journal
Conference proceedings
Dev, A. J. (2026). Cultural Diversity and Creative Enterprise Management in Emerging Economies: The Role of Fine Arts Practices, SAMVĀDA 2026 – 1st International Conference on “Arts, Humanities and Social Sciences in the Age of Innovation: A Global Synergy and Dialogue”, CVM University& Academy of Economic Studies of Moldova, February ,2026.
Dev, A. J. (2023). Visual Narratives Shaping Cultural Values and Narratives of Love, post-Pandemic in India: A study with Reference to Popular Television Narratives, Cumulus Conference Beijing 2023
Dev, A. J. (2018). An alternating methodology for practice-based design research, Next Wave, The21st DMI:Academic Design Management Conference Proceedings , DMI ADMC, August 2018. https://www.dmi.org/store/viewproduct.aspx?id=13645536 peer-reviewed conference
Dev, A. J. (2009). Use of space in Indian pictorial language, C PRACSIS international Comics Conference "Re-presenting Comics: Transgressions in Media and Culture".
Magazine publications
Dev, A.J., (2024).A Design and Innovation driven growth model for Micro, Small, and
Medium enterprises, DMI ReviewVol.35,Issue 1
Online Magazine publications
Dev, A.J., (2024).Teaching Communication Design and User Experience Design in the
era of Generative AI: Financial Express. https://www.financialexpress.com/jobs-
career/education-teaching-communication-design-and-user-experience-design-in-the-
era-of-generative-ai-3385327/
Dev, A.J., (2024). 5 Digital design courses for students. https://www.thehansindia.com/hans/young-hans/5-digital-design-courses-for-students- 883448?infinitescroll=1
Dev, A.J., (2024). Challenges and Opportunities for Graphic Designers in the Age of Social Media. https://www.telegraphindia.com/edugraph/career/challenges-and- opportunities-for-graphic-designers-in-the-age-of-social-media/cid/2029919
Dev, A.J., (2023).Tips to build a successful career in design- India Today. https://www.indiatoday.in/education-today/story/tips-to-build-a-successful-career-in- design-2453808-2023-10-26
Dr. Anand James's body of work spans design management, creative industries, entrepreneurship, media studies, visual culture, and design education. Across journal publications, conference papers, and professional articles, a consistent theme emerges: the integration of design thinking with innovation, business strategy, cultural production, and emerging technologies.
Collectively, Dr. Anand James's research contributes to five interconnected domains:
Design Management and Innovation Strategy – positioning design as a driver of organizational growth and competitive advantage.
Creative Entrepreneurship – integrating design, entrepreneurial, and strategic thinking frameworks.
Practice-Based Design Research – developing methodologies that bridge theory and professional practice.
Media, Visual Culture, and Narrative Studies – examining how visual narratives shape cultural meanings and social values.
Design Education and Future Technologies – addressing the impact of AI, digital transformation, and emerging creative industries.
The overarching contribution of this work is the development of an interdisciplinary perspective that connects creativity, business strategy, cultural production, and innovation. Through both scholarly and professional outputs, James advocates for a design-led approach to economic development, organizational transformation, and creative practice in the twenty-first century.
Research Interests
Dr. Anand James's research interests are in five interconnected domains:
Design Management and Innovation Strategy – positioning design as a driver of organizational growth and competitive advantage.
Creative Entrepreneurship – integrating design, entrepreneurial, and strategic thinking frameworks.
Practice-Based Design Research – developing methodologies that bridge theory and professional practice.
Media, Visual Culture, and Narrative Studies – examining how visual narratives shape cultural meanings and social values.
Design Education and Future Technologies – addressing the impact of AI, digital transformation, and emerging creative industries.
Scholar, The Dutch Atelier of Realist Art, Haarlem, Nederland 2024-Discovering the magnificence of figurative art through techniques of Rembrandt, Caravaggio.
Visiting Research Scholar, Carleton University, Canada 2014: Design thinking, New product development
Visiting Scholar, Technische Hochschule- Mannheim, Germany: Visual Communication, Multimedia, Photography
Topper award - IIT Bombay
Professor
School of Film Media and Creative Arts
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Bengaluru
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