School of Film, Media and Creative Arts
B.A. (Hons.) Media and Journalism
Course Overview
The B.A. (Hons.) Media and Journalism programme at RV University is designed to empower students with the skills needed to excel in Multimedia and AI-driven production, New Media Journalism, Advertising, Public Relations, and Event Management. This program aims to foster innovation, creativity, and strategic communication, preparing students to meet the evolving demands of the media industry. Through a comprehensive blend of theoretical knowledge and practical training, students gain in-depth insights into media production and communication. They develop a clear understanding of diverse media domains, equipping them with the expertise required to thrive in various roles within the dynamic media landscape.
Brochure
Expertise in
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AI & Multimedia:
Blend creativity with cutting-edge technology through AI-driven content creation, immersive storytelling, and multimedia production. This program equips students with skills in virtual production, animation, and extended reality, preparing them for careers in filmmaking, gaming, advertising, and digital media.
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Corporate Communications:
Master strategic communication, brand storytelling, and digital engagement. This specialization integrates public relations, crisis communication, and AI-driven media strategies, preparing graduates for roles in corporate communication, branding, and media consultancy.
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Journalism:
Develop strong reporting, storytelling, and investigative skills with a focus on AI, data journalism, and multimedia production. Through hands-on training, internships, and expert-led workshops, students gain real-world experience for thriving careers in modern journalism.
Eligibility & Selection Criteria
| Programme | National Eligibility test / State Eligibility test if any | Eligibility | Selection Process |
|---|---|---|---|
| B.A. (Hons) | Minimum 50% Marks in Class 12, and 60% Marks in Class 10 examinations | SOP + Portfolio (Creative Media Creations or Published Articles) + Personal Interview |
Career Destinations
- Multimedia Producer
- AI-driven Content Creator
- New Media Journalist
- Digital Marketing Specialist
- Advertising Strategist
- Public Relations Officer
- Event Manager
- Brand Communication Specialist
- Content Strategist
- Visual Designer
- Copywriter
- Media Planner
- Film/TV Production Assistant
- Social Media Manager
- Digital Journalist/Reporter
Core Courses & Electives
Foundations and Instructions
Semester – 1
Credits – 24
- Reading, Writing, Thinking and Storytelling
- Appreciating Movie Making
- Public Speaking and Communication Skills
- Visual Communications and Aesthetics
- Introduction to Photography and Filmmaking
- Introduction to Acting
- Introduction to Animation
Semester – 2
Credits – 20
- Indian Constitution and Citizenship
- Introduction to Film Festivals
- Self and Environmental Awareness
- Decoding A Classic
Optional (Any Three) (3×4)
- Introduction to Media
- Introduction to Film Studies
- Acting for Screen
- Script, Screenplay and Storyboard
- Game Effects Fundamentals
- Digital Media Production
Major [All courses are 4 credits unless mentioned otherwise]
Semester – 3
Credits – 22
- News Production and Anchoring
- Communication Theories and Models
- Film Festival Curation
- Content Creation for Social Media
- Minor – 1
- Minor – 2
- Multidisciplinary/University Elective – 1
Semester – 4
Credits – 22
- Digital Storytelling and Literacy
- Introduction to Public Relations
- Media Business and Innovation
- Print Media Production
- Minor – 3
- Minor – 4
- Multidisciplinary/University Elective – 2
Semester – 5
Credits – 22
- Lifestyle and Automotive Journalism
- Introduction to Advertising
- Cross-Media Content Production
- Summer Internship
- Minor – 5
- Minor – 6
- Multidisciplinary/University Elective – 3
Semester – 6
Credits – 20
- AI in Media Production
- Advanced Journalism and Strategic Communications
- Creative Advertising Strategies
- Minor – 7
- Minor – 8
- Multidisciplinary/University Elective – 4
Semester – 7
Credits – 20
- Media Ethics and Research Methods
- Advanced PR Strategies and Tactics
- Entertainment Journalism
- Documentary Film Making
- Minor – 9
Semester – 8
Credits – 22
- Global Media and Reporting
- Media Innovation and Entrepreneurship
- Dissertation/Video Essay
- Minor – 10
University-Wide Minors in Media & Journalism
Our minor courses are designed for students from any programme across the university who want to explore the exciting world of media and communication. Whether you are passionate about storytelling, visual design, media analysis, or the role of AI in shaping the industry, these minors give you the chance to dive deeper into what truly excites you. They are not just extras to your major—they are opportunities to build real-world skills, expand your career options, and bring a creative edge to whatever path you choose.
| Semester | Course Title |
|---|---|
| 3 | Digital Design |
| 3 | Writing for Media |
| 4 | AI & Media Literacy |
| 4 | Lifestyle and Sports Journalism |
| 5 | Creative Nonfiction |
| 5 | Advertising and Public Relations |
| 6 | Magazine Journalism |
| 6 | Documentary Filmmaking |
| 7 | Theories of Communication and Research Methods |
| 8 | Entertainment, Business and Political Journalism |
The Journalism Odyssey of Dean Dr. Piyush Roy
Dr. Piyush Roy interviewing the legend Lt. Shyam Benegal
Dr. Piyush Roy is a distinguished journalist, film critic, and author with an extensive career in Indian media. He has served as the former Editor of the popular film magazine Stardust and the film-weekly StarWeek. His journalistic experience spans senior reporting roles at leading Indian dailies such as The Indian Express and Hindustan Times, as well as contributions to Society magazine. His writings have also been published in The Times of India Crest Edition, The Asian Age, Screen, and The New Indian Express, amassing over 1,000 published works in media and cinema studies.
Dr. Roy has been the voice behind three acclaimed film columns:
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Sunday Talkies
in Orissa Post (2011–2018)
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Soul Cinema
in The Times of India (Speaking Tree edition, 2018–present)
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Friday Talkies
in The Hindu (2021–present)
His work extends beyond journalism into authorship, with five books to his name, spanning fiction, poetry, and cinema studies. His non-fiction debut, Bollywood FAQ: All That’s Left to Know About the Greatest Film Story Never Told (Rowman & Littlefield, 2019), was complemented by his feature documentary, Pleasures Prejudice & Pride: An Indian Way of Filmmaking, which was showcased in a multi-city seminar tour across seven UK universities in 2019. His latest book, Appreciating Melodrama: Theory and Practice in Indian Cinema and Television (Bloomsbury, 2022), re-examines Indian cinema through the lens of indigenous aesthetic philosophies. His most recent documentary, The Monarch of the Blue Mountain (2024), delves into the universal appeal of Sri Jagannath culture.
Dr. Roy’s contributions to film criticism have been widely recognized. He received a Special Mention for Best Critic at the 60th Indian National Film Awards (2013) from President Pranab Mukherjee and was invited to Buckingham Palace by Queen Elizabeth II and the Duke of Edinburgh for the UK-India Year of Culture inauguration in 2017.
Message from the Director’s
Dr. Deepak B. J.
Programme Director, Media and Journalism, SoFMCA
Every great storyteller, communicator, and innovator starts with a single step. Today, you take yours at RV University’s School of Film, Media & Creative Arts!
As the Programme Director of the Media & Journalism Programme, I invite you to explore the limitless possibilities of Journalism, Corporate Communication, and AI-driven Media Production. Whether you dream of breaking news, crafting powerful brand narratives, or revolutionizing media with AI, we will equip you with the tools, skills, and experiences to bring your vision to life.
Your journey of creativity, innovation, and impact starts now. Welcome to Media and Journalism.
3D Images of Upcoming Infrastructure
